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Research papers

Special features of the telecom industry

This paper attempts to synthesise most of the related theories and the practical experience in the telecom industries, especially in the case of Germany and Hungary. One should clearly see that by means of basic penetration figures there are two...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Ildikó Gergátz, Mária Törõcsik, Krisztián Szûcs
October 20, 2002